Peter Drucker has something he wants to tell you
Three Aspects of Strategy & the Need for Research in All, by Peter Drucker
|Michael Jaffarian||May 11|
Here’s another bit from the brilliant scholar of organizational management, Peter Drucker. From Managing the Nonprofit Organization, p. 99. The chapter, “Summary: The Action Implications” opens with a discussion about the need for strategy. A nonprofit needs:
1. A marketing strategy for the “customers” – the people the organization is trying to serve.
2. A strategy for constant improvement and innovation. Improvement is milder than innovation, but they overlap.
3. A strategy to build the donor base.
Then this sentence: “All three of these strategies begin with research and research and more research.” Very true. Don’t try to form these strategies from a GIOT (General Impression Of Things” understanding. Get facts. It takes work to get facts. It requires an investment of time, and money, guided by expertise.
I can help with that.
love, joy, peace … Michael
Vol. 1 No. 21